First produced in 1919 it got off to a slow start. The early variety’s of the pigment were prone to chalking, and artists preferred the warmer tints made with Flake or Cremnitz white. As the teething troubles were overcome, however, the opacity, versatility, and lack of toxicity of Titanium white won ever larger slices of the art market until now it is by far the most commonly used white pigment. Suited to all media it is as close as we can get to a universal white. Increasingly strict health and safety requirements have all but eliminated Flake and Cremnitz whites, and zinc white is too transparent for most applications. Titanium it seems, reigns supreme.